IEO Marketing: The Definitive Guide to IEO Marketing Strategy 2021

One of these relatively new methods is the Initial Exchange Offering (IEO). IEOs first appeared in 2019 as a response to the growing distrust of investors in ICOs. An Initial Exchange Offering (IEO) is a method of selling tokens via a well-established cryptocurrency exchange platform. It aims to address the loss of trust in Initial Coin Offerings (ICOs) https://www.xcritical.com/ by offering investors a new method of conducting token sales.

Launch influencer marketing campaigns

Meanwhile, Twitter is a great platform for increasing the number of followers and engagement around the project. Finally, ieo promotion Reddit is more of a PR platform than a follower-gaining platform, but it is still useful for ieo marketing efforts. Binance launchpad, and the newly introduced launchpool, are platforms in the Binance ecosystem that helps projects bring their tokens to launch. They provide full service advisory service, from pre-launch to to post listing and marketing support.

What Is an IEO and How Is It Different From an ICO?

Determining a funding goal is of utmost importance to achieve success in an IEO sale. The number of tokens entering the IEO sale must be considered while deciding the funding goal. Adequate preparation is crucial to determining an appropriate funding goal, as it can aid in mitigating risks and avoiding failure. Once you have a solid concept and have made progress on the development phase (or have even created an MVP), the next significant step is selecting an exchange platform. This decision is critical since the platform you opt for will determine the speed of the competition and influence the direction of the IEO trend.

IEO Marketing: The Definitive Guide to IEO Marketing Strategy 2021

A well-executed marketing strategy is essential for any blockchain project that wants to succeed. One way to generate buzz and interest is through bounty campaigns, which offer rewards for promotional activities like blog posts, social media sharing, and video creation. These campaigns can be an effective way to reach a wider audience and incentivize potential investors or users to learn more about your project.

IEO Promotion: 10 Powerful Marketing Strategies to help you achieve results

It is, therefore, imperative for the IEO issuer to ensure that their coin meets the exchange’s listing criteria and standards as well as according to IEO white paper requirements. Investors seeking to participate in IEOs can find reassurance that the platform facilitating the offering has scrutinised the project. However, it remains imperative that investors conduct thorough research before making any investment decisions, as with any investment. The project team quickly got involved in the project, which made it possible to have an excellent IDO and listing even in a short period of time. Reach out directly to interested parties with customized email campaigns that keep potential investors informed and excited about your IEO. Get a winning IEO marketing strategy with tailored planning and expert market insights that will help you achieve maximum success.

Choose a client-oriented marketing campaign

It was a far cry from ideal and carried tremendous risk for anyone investing in ICOs. Additionally, they need to determine if their Initial Exchange Offering will have a hard or soft cap. A hard cap ensures that no more than a certain amount of money can be invested. A soft cap sets an initial goal to be reached but allows for more investments to trickle in afterward.

• This is important as potential investors normally engage in crucial research before participating in an IEO, thus a convincing mode of information must be provided.
• Many of which are competing to acquire potential investors through ICO or IEO events.
• This streamlines the fundraising process and ensures your project reaches interested parties without delay.
• With a powerful marketing campaign behind your IEO, you can increase your reach and exposure to a wider pool of potential investors, increasing the chances of meeting your fundraising goals.
• It is customary for a cryptocurrency exchange, where an IEO is conducted, to list the coin after the conclusion of the crowd sale.
• They use various IEO promotion strategies such as airdrops, bounty campaigns, and so on to promote your project.

What are the benefits of using IEO marketing services?

But you still need to have a competitive product and a solid team behind it. Since the cryptocurrency exchange performs due diligence on the offering to protect its customers and its reputation, an Initial Exchange Offering is, therefore, more straightforward compared ICO. The exchange also conducts “know your customer”(KYC) screening, marketing, and selling tokens to investors on the behalf of token issuers.

Yet IEOs aren’t necessarily more secure than ICOs – at worst, they can be considered centralized gatekeepers about the types of projects that proliferate. Projects must also pay to get listed on a centralized exchange, meaning that only somewhat established projects can earn a spot. And they might have to sign exclusivity agreements that prevent them from listing tokens on rival exchanges. The main difference is that instead of taking place on a random website, sales of new tokens take place on a trusted site.

But putting the finger on how much funds they raised isn’t exactly easy. Since Bittrex considered that this would affect the success of the IEO, they decided to cancel it, thus eliminating the potential issues that might arise during the campaign. But OP.GG terminated their strategic partnership with RAID a few hours before the crowd sale should have started. This strategy is beneficial to both exchanges and start-ups for several reasons. In the world of cryptocurrencies, Initial Coin Offerings (ICOs) serve as one of the best crowdfunding methods for start-ups. This involves attention to several critical factors, such as the website’s design, user interface, user experience (UI/UX), loading speed, and security.

They’ve displayed top-notch project management and outstanding customer service — they go above and beyond to ensure the project’s success. Their task is to promote a brand and its products and services using opinion leaders. They can influence consumers to change their attitudes and purchasing behavior. You need to have a strong first impression to attract the attention of the crypto community. The website should also aim to exceed visitor expectations and clearly tell the story of why they should choose to back your project. By following the tips and understanding the advantages and disadvantages of IEOs, you can navigate the IEO process effectively and increase your chances of success.

Thus, ensuring that the methods used for selecting, conducting due diligence, and engaging with investors suit your project is crucial. Choosing a trustworthy and dependable platform is paramount, as it will have full control over its users’ private keys. The industry’s leading exchange platforms include KuCoin Spotlight, Huobi Prime, Binance Launchpad and OKEx Jumpstart. Moreover, prior to launching a new cryptocurrency, it’s essential to do a thorough market analysis and identify potential competitors’ strengths and weaknesses. This will help you to capitalise on the current market problems and address them through your project.

A professional team can help you seamlessly develop and validate your project concept. When looking for such a team, ensure that it offers various solutions, such as ieo marketing and ieo pr services. Remember, most investors like projects that are backed by a professional team. OKEx Jumpstart – OKEx’s platform helps quality blockchain projects go public and get listed in a liquid and world-class market by holding an initial exchange offering. In fact, IEOs are a new form of ICOs, with an exchange becoming a key project partner. The coins’ listings are done just a couple of days after the campaign ends.

Quora is a great platform for finding relevant topics in the crypto space and answering questions from users. By carefully crafting your responses and avoiding aggressive marketing, you can drive significant organic traffic to your IEO page. While Facebook has banned direct advertising of crypto projects, you can still gain Facebook followers through an Airdrop / Bounty campaign. By conducting such a campaign, you can reach a wider audience and gain organic traffic that can be directed to your IEO page. Ultimately, using Quora and Facebook together can be a powerful way to increase the visibility of your IEO project.

Since the crypto exchange is the one that manages the crowd sale, the KYC (Know Your Customer) and AML (Anti-Money Laundering) processes are also handled by them. In January 2019, BitTorrent launched a token sale on Binance’s IEO platform – Binance Launchpad. IEO provides increased security for investors, the opportunity to list on the exchange and exclusive access to its offerings and shares. Tokens are generated through various blockchain platforms, including NEO, Ethereum, EOS, etc. While Ethereum is a favoured choice, one may opt for other blockchain platforms to create their token. Selecting a blockchain platform that suits the specific requirements of the token being created is essential.

Moreover, projects typically organize AMA (Ask Me Anything) sessions and other online events to foster trust with potential investors and answer their concerns directly. These activities not only contribute to the promotion and publicity of the project but also assist in the creation of more trust and confidence among the investors. When it comes to ieo marketing, different social media platforms offer different advantages. For example, Facebook and Twitter are great for informal communication, while LinkedIn is ideal for connecting with investors, crypto evangelists, and blockchain and crypto industry specialists. Quora is also a great platform for promoting crypto projects, as there is a large number of articles on the subject.